About

Our story · Made in Christchurch NZ

Committed to natural. Dedicated to the dry & irritated.

100,000+Customers served
23Team members in Christchurch
4.7★Average rating
100%Handmade & NZ made
How it started

It began with a tub of tallow at a farmers market.

PrimalPantry started life at farmers markets in Christchurch, New Zealand, selling bone broth. Then a customer told us she'd been using our tallow — the rendered fat — to soothe her dry, eczema-prone hands. That one tub changed everything: tallow became the heart of what we do.

Our journey

From a market stall to a movement.

Word spread fast. What began as a market stall grew into an online operation serving customers far beyond Christchurch, with our story featured in The Press and on Stuff. Today over 100,000 customers have tried our tallow skincare.

The honest chapter

We tried retail. Then we chose you.

At our peak we were stocked in over 125 retail stores. Then we made a deliberate choice to go online-exclusive and deal with you directly.

"We'd rather serve you brilliantly ourselves than be one more jar on a crowded shelf."

What we stand for

Gentle, natural, and made by hand.

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Grass-fed tallow from New Zealand cattle

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Gentle & natural ingredients — no harsh additives

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Handmade in small batches in Christchurch

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Purpose-driven — made for customers with dry, irritated skin

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Proudly NZ-made — never outsourced

The line-up today

One tallow base, a whole range of care.

From the original tallow balm to a full range of skincare and haircare, everything we make is built on the same foundation: grass-fed New Zealand tallow, blended by hand with gentle, natural ingredients.

PrimalPantry soothing tallow skincare
Reviana tallow beauty range
PrimalPantry tallow haircare — shampoo and conditioner
Curtis, founder of PrimalPantry, Christchurch
Meet our founder

G'day, I'm Curtis.

Curtis founded PrimalPantry in Christchurch, New Zealand, and still leads the team of 23 who hand-make every product today.

Eczema Association of New Zealand — PrimalPantry Gold Supporter
A shared mission

Official Gold Supporter of the Eczema Association NZ

We're proud to support the Eczema Association of New Zealand and the community of people living with dry, irritated skin.

See what all the fuss is about.

Gentle, natural tallow skincare — handmade in Christchurch, shipped to your door.